Powerade
Sampling Partner

INTEGRATED RUNNING COURSE LAUNCHES ON AUCKLAND WATERFRONT 

New Zealand’s newest digitally supported fitness course, the Powerade Challenge has launched in Auckland, utilsing Radio Frequency Identification (RFID) bracelets that communicate with customised Powerade vending machines.

The blue wrist bands provide Powerade Challenge participants with the elements needed to measure and help maximise performance, including accurate time keeping and an online results table.

The RFID technology delivers accurate time keeping by allowing participants to communicate with vending machines that upload results to the runners profile at powerade.co.nz.

The Auckland course is designed on a 9 km loop circuit. The route will start and finish at the downtown ferry terminal and extend part way along Tamaki Drive. 

"It’s great to see Powerade turn this popular running route into a new and engaging training course,” comments All Blacks Strength and Conditioning Coach Dr Nic Gill.

The RFID bracelet also helps to deliver on course encouragement via the web tracking and outdoor media such as billboards.

Dr Gill elaborates on the Powerade Challenge online results table;

“The Powerade Challenge gives grassroots Kiwi athletes a chance to gauge their fitness on multiple levels. Post run, using powerade.co.nz they can review and compare their running times against their peers and against benchmark times of the All Blacks.”

People can register now at powerade.co.nz (and until 31 August) to receive their free RFID bracelet, course map and supporting information. The website also contains training programs designed by Dr Nic Gill and behind the scenes interviews with the All Blacks.

A new Facebook page (Powerade New Zealand) is live, featuring tips, facts and support for athletes. 

Powerade is New Zealand’s number one selling sports drink and a proud sponsor of the All Blacks.

For video action featuring Dr Nic Gill and the Powerade Challenge, visit www.powerade.co.nz/challenge 

About The Coca-Cola Company 
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands globally. Together with Coca-Cola, recognised as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including diet Coke, Fanta, Sprite, Coca-Cola Zero, glacéau vitaminwater, and Powerade. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

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